The Ultimate Guide to Browse Abandonment Email Examples: Boost Your Conversion Rates

Introduction

Browse abandonment emails are a great means of driving engagement for e-commerce brands looking to further sales with prospects that have indicated interest in their products but left without converting. Indeed, this can be a situation that creates an improvement in conversion rates through the reminding of history in browsing and directing customers back to a website. Browse abandonment email examples illustrate how effective these reminders can be in re-engaging customers and boosting conversions.

In this guide, we’ll cover in detail what browse abandonment email examples are, why you need them, how you can write successful ones, and give plentiful examples to guide you in generating emails that really convert. Browse abandonment email examples will illustrate best practices and provide templates for creating effective emails that can recapture lost sales opportunities.

By the time you’re done reading this guide, you will know full well how to harness the power of browse abandonment emails in making most of your e-commerce success. Whether you’re looking to increase engagement, boost conversion rates, or simply improve your email marketing strategy, browse abandonment email examples will be your key resource.

What are Browse Abandonment Emails?

These are emails directed toward people who visit your website and browse your products but were not placed in their cart, and no sale was made. Browse abandonment email examples show how these emails effectively remind visitors of the products they were interested in. Cart abandonment emails are those sent to customers already with products within their carts who have not completed a purchase.

Key Differences between Cart Abandonment and Browse Abandonment Emails

1. Type of audience:

• Abandonment emails in cart: This is a cart abandonment that is triggered whenever a customer has added products to his cart but finally leaves without making the purchase.
• Browse abandon emails: When a visitor views the products, but these are not added into the cart.

2. Intent Level:

• Cart abandonment emails target customers who have higher purchase intent by action of adding the product to cart.
• These are emails that focus on someone who has shown some interest in the products but is not further ahead in the buying cycle.

3. Content Emphasis:

• Cart abandonment mails mainly focuses on the abandoned cart with sometimes some carrots on the same for purchase
• Browse abandonment mail emphasizes reminding the visitors of the products they were looking at and asks them to have a second look

Why is Browse Abandonment Email Important?

Browse abandonment emails are important in the customer journey since they handle the largest fraction of online shoppers who view without buying. Browse abandonment email examples show how these emails can effectively re-engage these potential customers, reminding them of the products they showed interest in and encouraging them to complete their purchase. Here are some major reasons why they are important:

Statistics on Browse Abandonment

• High Abandonment Rates: It’s said that most online shoppers leave their viewing sessions without actually making a sale. According to some studies, this can go as high as 90% of all e-commerce visitors.
• Loss of Potential Sales: Without such follow-up emails, an ecommerce business would miss out on a few percentage of its potential sales. These emails recover such missed opportunities at sales.

Benefits of Browse Abandonment Emails

Abandoned Browse Emails is one of the best ways to win back lost sales and drive further engagement. There has been a quick run-through of the major benefits for this, which is tabulated below:

1. More Sales and Increased Revenues

• High Conversion Potential: This is an email aiming at precisely the targeted users who wanted to buy, but never converted. For instance, a browse abandonment email examples might remind a user, “Still interested in [Product]? Complete your purchase now and have a 10% discount using the code SAVE10!”
• Personalized Recommendation Emails: This will only help remind them, hence trigger the need to buy more. For instance, “You viewed [Product]. View similar items we think you’ll love!
• Incentives and Discounts: Tempt the user to come back with an offer. Example: “Take 15% off your favorite picks! Enter code EXTRA15 at checkout.”

2. Improved Customer Engagements

• Relevant and Timely: Engage the customer with relevant and timely content based on customer’s last browse. For instance, a browse abandonment email examples could be, “We saw you were looking at [Product]. Here is a special offer for you!”
• Improved Open Rates: More personalized, pertinent recommendations make for better opens. Example: “Don’t miss out on [Product) – your cart is waiting!
• Improved Brand Recall: Keep them reminded about your brand by nudging them with things like, “Hi [Name], remember [Product]? It’s still here, waiting for you!”

3. Better ROI

• Cost-Effective: Next to near-dirt cheap to run an automated workflow. For example, set up a workflow that triggers a browse abandonment email examples when a user abandons a product page.
• High Conversion Rates: The conversion rates are high since interested users have better ROI on their investment. For example: “Come back and get [Product] with an exclusive 20% off—just for you!”
• Scalable: whatever amount of traffic you drive into it, the recoveries will be commensurate. Example: automate emails for any user who views products but doesn’t convert.
• Performance: metrics to measure success and optimize, e.g., conversion rates. Example: A track of how many users came back after having gotten a discount offer.

4. Richer Customer Insights

• Behavioral Data: Be attentive to which products seem to be popular. Example: “You viewed [Product] multiple times see why it is top picks for others!”
• Segmentation: Create targeted email segments based on browsing behavior. Example: Segment users who frequently browse a category and send them tailored offers.
• Product Popularity: Identify trends and popular items. Example: Implement some kind of offer or change when a lot of users seem to be leaving similar products.
• Feedback Loop: Use the above very data in enhancing your website or offers. Example: “What stopped you from buying [Product]? Let us know and get 10% OFF your next purchase.”

5. Closer Relationships with Customers

• Follow-up Personalization which Builds Trust: More than anything, it’s basic proof that you actually do care about them. Example: “Hi [Name], we’re holding [Product] for you. Please jump on it now because these items are selling quickly, and we can’t wait until the next shipment arrives!
• Customer Retention: Turn one-time buyers into repeat customers. Example: “Many thanks for checking out [Product]. Here’s a 15% discount to make that first purchase really special.”
• Educational content: Add some educative info. Example: “Want to know more about [Product] and what’s in it for you? Our guide’s got your back!”
• Cross-Sell and Upsell: Sell some of the complementary items. Example: “You may also like [Accessory] with [Product]. Check it out now!”

6. Competitive advantage

• Differentiation: Make the custom follow-ups, memorable. Example:  “While everyone else forgot, we’re here to remind you of your favorite [Product]!”
• Higher Satisfaction: Remind customers at the right time to create satisfaction. Example:  “The best [Product] you love is back – come and discover why it’s a bestseller!”
• Market Intelligence: Refine strategy using insights. Example: Frequently check on abandoned products and make more marketing efforts on them.
• Brand Loyalty: Show appreciation by way of continuous interest. Example: “Thanks for checking out [Product]. This special offer is our way to say thank you.”

Key Elements of an Effective Browse Abandonment Email

There are some very key elements that go into the making of a browse abandonment email, making it attention-grabbing and action-inducing. There are the must-haves intended to send browse abandonment emails that convert:

1. Attention-grabbing Subject Line

You see the subject line first; therefore, it is what will determine whether he will open the email or not. Make sure that your subject line is compelling, relevant, and urgent or curious.

Examples:

• “Did You Forget Something? Take Another Look!”
• “Still Want [Product]? It’s Waiting for You!”
• “Come Back and Finish Your Shopping Experience!”

2. Personalization

Personalization makes the mail seem more relevant and interesting by having the name of the recipient and what products they viewed.

Examples:

• “Hi [Name] You Might Like These Similar Items!”
• “Hey [Name] Look At What You Were Looking At!”
• “Hi [Name] We Have Some Recommendations for You!”

3. Very Open and Captive Copy

Write brief, juicy, and persuading copies of how the viewed products are of value in making the recipient take action. Explain more on how the products could help the user fix their problems or enrich their lives.

Examples:

• “Hello, [Name], Don’t Let Slip Away this [Product] – It’s What You Need!”
• “Hello, [Name], Your [Product] is Still Here! Get It Now Before It Disappears!”
• “Hi [Name], Finish Off Your Shopping with these Cool Items!”

4. Effective Call-to-Action (CTA)

Add a clear and robust call to action that will drive the recipient back to site. Be very action-oriented in order to inspire the click.

Examples:

• “Shop Now”
• “See Your Favorites in the Store”
• “Finalize Your Purchase”

5. Re-Engagement with Visuals and Product Imagery

Resurface with images of precisely what that individual was looking at. These dramatically impact the attention to, as well as the engagement on, items, so they quite significantly reinterest.

Examples:

• “Hey [Name], Here’s Another Look at [Product].”
• “Hey [Name], Look Design These Beauty You Were Browsing!”
• “Hello [Name], These Items Are Still Waiting for You!”

6. Social Proof and Reviews

Add customer reviews and star ratings to increase credibility and customer trust. Since there needs to be at least a little social belief that this product is worth something, social proof could be an extremely powerful influence on the purchasing decisions of customers.

Example:

• “See What Others Love About [Product] – Client Reviews!”
• “Customers Raving About [Product] – Discover Why They Love Us!”
• “Join Our Happy Customers and Shop [Product]!”

7. Incentives and Discounts

Offer special discounts or other promotions that will inspire a person to complete a purchase. Time-limited ones will instigate pressure and force the customer to act.

Examples:

• “Special Offer: Take 10% of [Product] – Enter Code SAVE10”
• “Time-Limited Offer: You Get 15% Off [Product] Today!”
• “Exclusive Discount: 20% Off [Product] – Hurry up!”

Browse Abandonment Email Examples

1. The Discount Approach: Adidas

Subject Line: Still Thinking About Those Shoes? Get 20% Off Now!

Email Highlights: This email highlights a 20% off discount to recover browsed items, featuring the Adidas Forum Exhibit Low Shoes prominently.

Why This Works:

• Immediate Attention with Discount Code: The email opens with a clear discount offer, enticing shoppers to revisit and complete their purchase.
• Product Recommendations: The email displays related product recommendations like Ultraboost 1.0 Shoes and Samba Classic Shoes, which are also eligible for the discount.
• Visual Appeal: High-quality images of the browsed product and similar items keep the email visually engaging and relevant to the customer’s interests.
• Clear CTA: A prominent “GET IT NOW” button directs the customer back to the product page to finalize their purchase.

A Word of Caution: Be careful to avoid certain spam trigger words. Sometimes percentages, dollar signs, or other symbols and words that are associated with discounts can impact email deliverability. If you notice your emails are ending up in spam, this may be something to address across your email automation strategy.

2. The Reminder Approach: Tommy Hilfiger

Subject Line: Made You Look – 40% Off Everything!

Email Highlights: This email highlights a 40% off discount to recover browsed items, featuring the Tommy Hilfiger Slim Fit Polo prominently.

Why This Works:

• Immediate Attention with Discount Code: The email opens with a clear 40% discount offer, enticing shoppers to revisit and complete their purchase.
• Product Recommendations: The email displays best sellers and new arrivals, encouraging customers to explore more options that are eligible for the discount.
• Visual Appeal: High-quality images of the browsed product and related items keep the email visually engaging and relevant to the customer’s interests.
• Clear CTA: A prominent “SHOP NOW” button directs the customer back to the product page to finalize their purchase.

A Word of Caution: Be careful to avoid certain spam trigger words. Sometimes percentages, dollar signs, or other symbols and words that are associated with discounts can impact email deliverability. If you notice your emails are ending up in spam, this may be something to address across your email automation strategy.

3. The Personalized Recommendation Approach: Timberland

Subject Line: We Picked These Out for You – How’d We Do?

Email Highlights: This email focuses on personalized recommendations, highlighting a selection of women’s boots based on previous browsing behavior.

Why This Works:

• Personalization: The email opens with a personalized message, making the customer feel valued and understood.
• Product Recommendations: Featuring a range of related products keeps the email relevant to the customer’s interests and encourages further browsing.
• Clear CTA: A prominent “SHOP NOW” button invites the customer to explore and purchase the recommended items.
• Community Engagement: Promoting the benefits of joining the Timberland Community with exclusive offers and free shipping encourages customer loyalty.

A Word of Caution: Be careful to avoid certain spam trigger words. Sometimes percentages, dollar signs, or other symbols and words that are associated with discounts can impact email deliverability. If you notice your emails are ending up in spam, this may be something to address across your email automation strategy.

4. The Limited-Time Offer Approach: Lane Bryant

Subject Line: Hurry! Your Exclusive 30% Off Ends Soon!

Email Highlights: This email emphasizes a sense of urgency with an exclusive 30% off discount to encourage immediate action.

Why This Works:

• Urgency: Creating a sense of urgency prompts quick decision-making and action from the customer.
• Exclusivity: Offering an exclusive discount makes the customer feel special and valued.
• Clear CTA: A prominent “SHOP NOW” button invites the customer to take advantage of the limited-time offer.
• Community Engagement: Promoting the benefits of joining the Lane Bryant Community with exclusive offers and free shipping encourages customer loyalty.

A Word of Caution: Be careful to avoid certain spam trigger words. Sometimes percentages, dollar signs, or other symbols and words that are associated with discounts can impact email deliverability. If you notice your emails are ending up in spam, this may be something to address across your email automation strategy.

5. Curiosity Approach: Coyuchi

Subject Line: Did You Notice Something Special?

Email Highlight: At Coyuchi, we’ve added something special just for you. Dive back into our collection to discover what’s new and exciting. From luxurious organic bedding to stylish home textiles, there’s always something to make your home feel even cozier. Don’t miss out – explore now and find your special surprise!

Why This Approach Works:

• Engages Curiosity: Piques the customer’s interest, encouraging them to open the email and explore the products.
• Creates Excitement: Adds an element of surprise, making the shopping experience more engaging and enjoyable.
• Encourages Exploration: Invites customers to revisit the site and browse the collection, increasing the chances of discovering and purchasing new items.

A word of Caution: Ensure that the “special” element is truly noteworthy to meet customer expectations and avoid disappointment. Overuse of this tactic can reduce its effectiveness, so reserve it for genuinely exciting updates or promotions.

6. Exclusive Offer Approach : Oakley

 Why this works:

• Exclusive Feel: The email opens with a personalized offer, making the customer feel special and valued.
• Immediate Action: By highlighting free shipping and returns, it reduces the friction in making a purchase.
• Personalized Recommendations: Displaying items the customer has shown interest in increases the likelihood of conversion.

A Word of Caution: Ensure that your subject lines and email content avoid common spam trigger words to maintain high deliverability. Test your emails to ensure they reach your customers’ inboxes effectively.

7. The Benefit-Oriented Approach: Levi’s

This approach focuses on highlighting the benefits and perks of shopping with Levi’s, such as free shipping, exclusive offers, and Red Tab™ member benefits. It emphasizes the value and convenience provided to the customer, encouraging them to take advantage of these unique offerings.

Subject Line: Your New Levi’s Favorites Await – Free Shipping on Us!

Email Highlight: Explore your new Levi’s favorites with exclusive offers auto-applied at checkout. Enjoy free shipping and personalized picks, plus member benefits like free button swaps and alterations. Shop now, pay later with Afterpay, or visit us in-store for the best experience.

Why This Approach Works:

• Appeals to Customer Value: Highlights benefits like free shipping and exclusive offers, which attract customers by adding value.
• Clear Offer: The subject line grabs attention with a straightforward benefit.
• Convenience: Emphasizes features like auto-applied discounts and flexible payment options, making shopping easier.

A Word of Caution: Be cautious not to overwhelm customers with too many details in the email, as it can dilute the message. Additionally, ensure that all advertised benefits are delivered as promised to avoid disappointing customers and potentially damaging the brand’s reputation.

8. Price Drop Approach: Boohoo

This approach emphasizes recent price drops and discounts on Boohoo’s fashion items, targeting customers with the allure of savings and urgency. It highlights how much they can save on popular items, encouraging immediate action.

Subject Line: Don’t Miss Out – Big Savings on Your Boohoo Favorites!

Email Highlight: Discover the latest price drops on must-have Boohoo styles. Shop now to save up to 50% on trendsetting pieces and enjoy exclusive deals before they’re gone. Limited time only – act fast to update your wardrobe with amazing discounts!

Why This Approach Works:

• Attracts Attention: A subject line focused on savings grabs attention and motivates customers to open the email.
• Creates Urgency: Emphasizing limited-time discounts encourages quick action, increasing the likelihood of purchases.
• Appeals to Budget-Conscious Shoppers: Highlighting significant savings appeals to customers looking for deals, enhancing their perception of value.

A word of Caution: Be careful not to overuse discount-focused emails, as they might diminish perceived brand value or lead to customer fatigue. Ensure that discounts are genuine and well-promoted to maintain trust and avoid disappointing customers.

9. Reward-Based Approach: Coach

Subject Line: You Earned It – Exclusive Rewards Just for You!

Email Highlight: Congratulations! As a valued Coach customer, you’ve earned special rewards just for you. Enjoy exclusive discounts, early access to new collections, and personalized gifts as a token of our appreciation for your loyalty. Shop now to redeem your rewards and experience the luxury you’ve earned!

Why This Approach Works:

• Celebrates Achievement: Acknowledges the customer’s loyalty and efforts, making them feel valued and appreciated.
• Enhances Loyalty: Reinforces the relationship by rewarding customers, encouraging continued engagement and purchases.
• Personal Touch: Tailoring rewards to the customer’s achievements or loyalty adds a personal touch, increasing satisfaction and brand affinity.

A word of Caution: Ensure that rewards are meaningful and accessible to avoid disappointment. Clearly communicate how rewards are earned and redeemed to maintain transparency and customer trust.

10. Celebratory Approach: Revolve

Subject Line: Celebrate Your Birthday with a Special Revolve Discount!

Email Highlight: Happy Birthday from Revolve! To make your special day even better, enjoy an exclusive discount on your favorite styles. Treat yourself to a fashion upgrade with up to 30% off as our birthday gift to you. Celebrate in style and make your day unforgettable with Revolve!

Why This Approach Works:

• Personal Touch: Acknowledges the customer’s birthday, making them feel special and valued.
• Encourages Celebration: Ties the discount to a personal milestone, creating a positive association with the brand.
• Boosts Engagement: Inspires customers to shop and take advantage of the offer during their birthday month.

A word of Caution: Ensure that the discount is easy to redeem and that the birthday email is sent with enough time for customers to use it. Miscommunication or limited availability might lead to frustration or disappointment.

11. Retargeting Approach: Wrangler

Subject Line: Are You Still Shopping? Your Recently Viewed Wrangler Product Awaits!

Email Highlight: We noticed you were checking out some Wrangler favorites. Ready to complete your purchase? Click to pick up right where you left off and enjoy free shipping on your order. Don’t miss out on your next great find!

Why This Approach Works:

• Gentle Reminder: Provides a subtle nudge to revisit previously viewed items, which can help in converting interest into a sale.
• Personalized Experience: Tailors the email to individual browsing behavior, making it more relevant and increasing engagement.
• Convenience: Makes it easy for customers to resume their shopping, enhancing their overall experience and satisfaction.

A word of Caution: Avoid sending too many retargeting emails to prevent overwhelming customers. Ensure that the message remains positive and helpful, and consider offering an incentive to encourage completion of the purchase.

12. High-Demand Approach: Saatchi Art

Subject Line: Act Fast – Prices Are Rising Due to High Demand!

Email Highlight: Your favorite art piece is in high demand, and prices are going up! Don’t miss your chance to buy now at the current price. Secure this unique artwork before it’s too late and add a stunning piece to your collection. Shop now and lock in the price!

Why This Approach Works:

• Creates Urgency: Clearly states that prices are increasing, prompting customers to act quickly to avoid higher costs.
• Highlights Demand: Emphasizes the popularity of the item, enhancing its perceived value and exclusivity.
• Encourages Immediate Action: The combination of urgency and exclusivity motivates customers to make a purchase without delay.

A word of Caution: Ensure that the price increase and demand claims are accurate to maintain trust and credibility. Overusing this tactic can lead to customer skepticism, so reserve it for truly high-demand items.

13. Best Seller Approach: Kenneth Cole

Subject Line: Discover Our Best Sellers – Shop Kenneth Cole’s Most Loved Items!

Email Highlight: Don’t miss out on Kenneth Cole’s best sellers! Explore our most popular styles that customers can’t get enough of. From classic footwear to stylish accessories, these top-rated items are flying off the shelves. Shop now and find out why these are everyone’s favorites!

Why This Approach Works:

• Proven Popularity: Highlighting best sellers leverages the social proof of popular items, making them more appealing.
• Builds Trust: Customers are more likely to trust and purchase products that are well-loved by others.
• Encourages Exploration: Promotes a range of items, encouraging customers to browse and find something they love.

A word of Caution: Ensure that best seller claims are accurate and up-to-date to maintain customer trust. Avoid over-reliance on this approach, as constantly promoting best sellers can overshadow other great products in your lineup.

14.Consideration Approach: Clinique

Subject Line: Thinking It Over? Your Clinique Favorites Are Waiting!

Email Highlight: We noticed you’re considering some of our Clinique products. Take your time, but don’t wait too long! Our best-selling skincare and beauty items are popular for a reason. Revisit your cart and discover why Clinique is a favorite among beauty enthusiasts. Plus, enjoy free samples with your purchase!

Why This Approach Works:

• Gentle Reminder: Provides a nudge to revisit products without pressuring the customer, respecting their decision-making process.
• Reinforces Value: Highlights the popularity and benefits of Clinique products, reaffirming the customer’s interest.
• Encourages Completion: Offers an incentive like free samples to motivate customers to complete their purchase.

A word of Caution: Avoid frequent reminders, as they may annoy customers. Ensure the message remains positive and helpful, focusing on the value and benefits of the products they are considering.

15. Appreciation Approach: Josie Maran

Subject Line: Thanks for Stopping By – Here’s a Little Something from Josie Maran!

Email Highlight: We loved having you visit our site! As a token of our appreciation, enjoy a special discount on your next purchase. Discover the magic of Josie Maran’s clean beauty products, from nourishing oils to luxurious skincare. Use code THANKYOU at checkout and treat yourself to something wonderful. We hope to see you again soon!

Why This Approach Works:

• Shows Gratitude: Expresses appreciation for the customer’s visit, fostering positive feelings toward the brand.
• Encourages Return Visits: Offers an incentive to return, increasing the likelihood of future purchases.
• Builds Loyalty: Strengthens the customer-brand relationship by acknowledging and rewarding their interest.

A word of Caution: Ensure the offer is clear and easy to redeem to avoid any confusion or frustration. Avoid overusing appreciation emails to maintain their impact and keep the message sincere.

16. Guidance Approach: Kay Jewelers

Subject Line: Having Trouble Deciding? Let Us Help You Choose!

Email Highlight: We know picking the perfect piece can be tough. At Kay Jewelers, we’re here to help! Explore our curated selection of bestsellers and customer favorites to find the piece that speaks to you. Need more guidance? Our expert advisors are just a click away to assist you in making the perfect choice. Shop now and find the jewelry that’s meant for you.

Why This Approach Works:

• Provides Assistance: Offers help and reassurance to customers who are unsure, making the decision process easier.
• Builds Trust: Demonstrates that the brand is attentive and supportive, fostering a positive shopping experience.
• Encourages Action: By providing a curated selection and expert advice, it motivates customers to move forward with their purchase.

A Word of Caution: Ensure that assistance is easily accessible and genuinely helpful to avoid frustrating customers. Personalize the experience as much as possible to make customers feel valued and understood.

How to Write Browse Abandonment Emails

It takes a few pretty straightforward steps: from the integration with your ESP to the analysis of performance of the past email campaigns. You are able to learn steps that will guide you on creating high-performing browse abandonment emails here.

1. Integration with Email Service Provider (ESP)

• Choose ESP That Has Browse Abandonment: Make sure in your ESP to have functionality that allows for the automatic sending of browse abandonment emails upon changes in user behavior.
• Setting up tracking: Integrate tracking codes in your website to track the visitor’s behavior on your site, like viewing or clicking on the products.
• Segment the audience: Segment them on the basis of how they browse – for instance, a visitor who viewed more than X products or viewed certain categories of products.
• Automate Email Campaigns: Configure email campaigns by automating previously recorded audience behavior, which shall trigger the workflow to send Browse Abandonment Emails.

Past Email Campaigns Performance Analysis

• Review Past Campaign Data: Scroll through some historic campaign data, view metrics such as open rates, click-through rates, and conversion rates from email campaigns executed in the past.
• Success Point Identification: Worked – either it may be the subject line or copy or CTAs of earlier campaigns – by you.
• Use in New Campaigns: That learning the past campaigns showed its effect to optimize browse abandonment emails.

Data-driven Insights Wiiv.AI

1. AI for Personalization – Wiiv.AI will help you analyze user behavior and preference to come up with the most personalized email content in view of all the information you have gathered through these processes.
2. Optimize Email Copy – Look at how different email copy variations do using Wiiv, then optimize for a higher engagement rate.
3. Keep Testing and Optimizing – Keep testing your browse abandonment email performance and, wherever required, implement changes in the light of data-driven insights.

Tips to Test and Optimize Emails

1. A/B testing: Test several elements, such as subject lines, email copies, visuals, and CTAs, for what works.
2. Timing and Frequency: Experiment at different times of send and frequency for finding the sweet spot.
3. Track the key metrics: open rates, click-through rates, conversion rates – essentially everything that will let you know whether the emails are working.
4. Iterate and Improve: Keep a continuous eye on the data collected and test it to improve your browse abandonment mails.

Best Practices for Browse Abandonment Mails

Here is a list of some best practices that can ensure your browse abandonment emails turn out to be effective and they are not breaching any regulations for email marketing. Browse abandonment email examples can guide you in implementing these best practices effectively. Some of the important best practices are:

Timing and Frequency

1. Send Promptly: Browse abandonment emails should be sent within a few hours after the browsing session so that the products may remain fresh in the recipient’s mind.
2. Avoid Overload: The recipients should not be bombed with too frequent e-mails. It would overwhelm them and cause E-mail fatigue.

Segmentation and Targeting

1. Behavioral Segment: Segment visitors based on certain browsing behavior like multiple Products viewers or viewers of specific Categories.
2. Relevant Targeting: Ensure that the content is relevant to the recipient in an e-mail considering his interests and his past browsing behaviors.

Optimize for Mobile

1. Responsive Design: Ensure the emails look good on a mobile device with responsive design. This brings into consideration the email creative and makes links easily clickable.
2. Keep it Brief: Email copy needs to be concise, readable on smaller screens.

Comply with Email Marketing Regulations

1. Get Permission: Make sure that the recipients have explicitly allowed permission to send any marketing emails to them.
2. Add an unsubscribe link: This is very essential in every email. Make this easily located.
3. Comply with GDPR and CAN-SPAM: Apply the law on GDPR and CAN-SPAM so that you avoid any legal hassles and your subscribers will come to trust you more.

More Advanced Tips and Strategies for Browse Abandonment Emails

Going beyond the core ideas and best practices, there are a lot more tips and systems which can make a browse abandonment campaign truly successful. Some of them are as follows:

Dynamic Content and Personalization

1. Dynamic Product Recommendations: Recommend seriously interesting products to the user, based on his browsing history, by dynamically populating content blocks.
2. Personalized Subject Lines: Add the customer’s name and viewed products for better open rates in the subject line.
3. Behavioral Triggers: Behavior-based trigger emails set up by predefined actions of users, such as repeated viewing of a single product.

Gamification

1. Interactivity: Embed quiz questions or polls that permit subscribers to engage you back and take your email action.
2. Reward Programs: There should be some sort of points or rewards for acting in some fashion, such as clicking through again so that the product is brought back or purchased.

Social Media Integration

1. Social Sharing: Add social sharing buttons to the email so, with one click, it would allow the recipient to share products viewed with their friends and followers.
2. Social Proof: Reinforce trust and credibility by reflecting social media mentions or user-generated content about the products viewed.

Testing and Optimization

1. Subject Line Testing: Keep testing and optimizing the best subject line that elicits a response from your audience.
2. Copy Variants: Test a few email copy variants that strike a chord with your recipients.
3. Testing Images: Test different images of products to see which will result in higher engagement and eventual purchase.

Advanced Metrics and Analytics

The real optimization of your browse abandonment email campaigns require more than some basic kinds of metrics and analytics to be measured. Some of the main metrics to be tracked include:

Open Rates

1. Total Open Rate: This would be the general percentage of all recipients who open your email.
2. Segment-Specific Open Rates: Compare open rates for various segments and identify which one is most engaged.

Click-Through Rates (CTR)

1. Overall CTR: This will give the general percentage of recipients clicking links within your emails.
2. Link-Specific CTR: One can tell the most effective link, and hence one will understand which product works most effectively or which CTAs drive the best action.

Conversion Rates

1. Overall Conversion Rate: The % of recipients that clicked through from your email and then went on to make a purchase.
2. Segmented Conversion Rates: How many people convert, and of those, who is most likely to convert.

Revenue Earned

1. Total Revenue: This measures how much revenue in total your browse abandonment campaigns have generated.

2. Revenue per Email: What revenue do you project to get from an email so that you can know if your campaign is performing well?

Customer Lifetime Value (CLV)

1. Carrot Takers CLV: Identify the value customers who took carrot to long-term gains are worth to your business.
2. Comparison with Non-Engaged: Compared to those customers who didn’t engage with your mails to get an idea of how impactful your campaigns are.

Conclusion

These are two very important elements in any e-commerce email marketing for driving sales and engagement; they send a very basic reminder to come back and finish the purchase. Browse abandonment email examples illustrate how effective these reminders can be, with layouts that capture attention and drive conversions. Combine these with the best practices for browse abandonment emails and example layouts below.

Design high-performing email campaigns for e-commerce brands with Wiiv.AI. Get in-depth insights on past performance and feel free to optimize your email copy. Get a free trial today and get a peek into how Wiiv.AI can help improve your email marketing strategy.

Wiiv.AI empowers e-commerce brands to run high-performing email campaigns by reviewing your history and optimizing your email copy. Set up your free trial today and see how Wiiv.AI improves your email marketing strategy!